NBC News now launches in UK on Sky and Virgin Media, sets out international expansion plans (EXCLUSIVE)

Comcast’s NBC News Now is live on Sky UK this week and will launch on Virgin Media later this month, making the UK the first European territory to have the service on linear programming. The service will be ad-supported.

“The UK expansion is a natural place for NBC News Now to begin its international expansion ambitions,” said Noah Oppenheim, president of NBC News. Variety. “The UK is NBC News’ largest market for digital audiences outside of North America and is a hub of our global newsgathering operations and home to our NBC News international headquarters. “

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The service enters a strong local news market served by local broadcasters BBC, Channel 4 and ITV and international providers such as Al Jazeera and Euronews. Following the launch of its streaming service in 2021, CNN pulled out of Virgin Media, BT TV and Freesat but remained on Sky.

“Viewers are increasingly demanding quality, reliable and trustworthy voices in the news and NBC News Now is the largest and fastest growing streaming news service in the United States, with more more live programs than any other service,” Oppenheim said. “While NBC News Now is built for the streaming generation, at the heart of what sets the network apart here in the United States and now internationally is that it’s powered by global standards for gathering and news reporting that NBC News is known for.”

“Respected journalists who bring their trusted reporting and analysis here to the US – Lester Holt, Hallie Jackson, Tom Llamas, Chuck Todd – will now reach new viewers in the UK, covering national and global issues at a time when the role of the press is more important than ever,” Oppenheim said.

In early 2020, Comcast revealed plans to launch a global news platform with Sky News, but those plans have been delayed indefinitely since the pandemic began. Variety understand.

“We see dual opportunity and demand from streaming platforms and traditional TV operators and we will continue to invest in our streaming initiatives and explore ways to bring the success we have found here in the United States. to more viewers around the world,” Oppenheim added. “We are the fastest growing streaming network here in the US and are already available in over 175 countries through the NBC News app, but this expansion with Sky UK and Virgin Media will make NBC News Now the first and the only US streaming network to be available on linear TV in the UK at no extra cost to all consumers.

NBC News Now launched in 2019. Under President Cesar Conde, NBCU News Group launched investments to accelerate its premium programming and streaming platforms, adding hundreds of new jobs and several new live hours of shows originals on NBC News Now, Today All Day and MSNBC’s “The Choice” on Peacock.

In 2021, the streaming network averaged 60 million views and over 20 million hours watched each month. More recently, with the Russian invasion of Ukraine, breaking news week marked NBC News Now’s most-watched week since the Jan. 6 attack on Capitol Hill and the inauguration of President Joe Biden.

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