Keloland Media Group donates $ 200,000 in free airtime to 15 nonprofit organizations.

SIOUX FALLS, SD (KELO) – KELOLAND Media Group is donating $ 200,000 in free airtime to 15 non-profit organizations.

On Monday, KELOLAND Media Group announced the 2022 recipients of the Avera Tradition of Caring in KELOLAND grants.

KELOLAND News went through a few of them to find out more about their organizations and how they plan to use the free airtime.

The Boys and Girls Club of the Sioux Empire is one of 15 recipients who won free airtime on KELOLAND TV.

“Extremely thrilled to be one of the recipients of Avera’s Tradition of Caring, a wonderful opportunity for our organization,” said CEO Rebecca Wimmer.

Wimmer says she’s excited about the free airtime.

“One of the ways we plan to use it is to simply continue to educate our community on what the Boys and Girls Club is doing in our community,” Wimmer said.

The Boys and Girls Club has 12 sites for early childhood and after-school programs where they watch 12 hundred children a day.

Another recipient is Make-A-Wish in South Dakota and Montana.

“Make a Wish creates life changing wishes for children with serious illnesses, we serve children between the ages of 2.5 and 18 who have been diagnosed with serious illness,” said Director Sue Salter.

Salter says she is grateful to KELOLAND Media Group for choosing Make-A-Wish as one of this year’s winners.

“Every wish starts with a referral, so that airtime will be critically important to us so that we can educate the public on who is eligible for a wish and how to refer it,” said Salter.

KELOLAND News was there when one of these children received an RV as part of their wish.

We also accompanied each other when a young boy was shopping at the Scheels Sporting Goods store.

Since its founding in 1980, Make-A-Wish has granted more than 340,000 wishes for young children.

“Avera’s tradition of helping KELOLAND continues to make the difference,” said Mari Ossenfort, vice-president and general manager of KELOLAND Media Group. “Each year, our TV and digital marketing campaigns support the mission of each of the selected organizations. We look forward to serving these 15 worthy organizations in 2022. ”

“We are grateful to a vibrant state, with a network of nonprofits that serve such important purposes,” said Lindsey Meyers, vice president of public relations and communications for Avera Health. “These organizations are making a real difference in people’s lives, and Avera is proud to support this work.

After receiving the grant news, Teddy Bear Den Executive Director Sandy Lown said, “Thank you for this fantastic news! I am super excited to be working with KELO. Thank you for making a difference in the lives of women and children in Sioux Falls.

In 2012, KELOLAND TV partnered with Avera Health for the Avera tradition of care in KELOLAND continuing and expanding the program that began in 1998.

The two organizations work together to achieve the primary goal of helping others in the community.

Organizations receiving grants are: Boys and Girls Club of the Sioux Empire, Bread Break, The Center, The Compass Center, Face It Together, Kids Chance of South Dakota, Make-A-Wish of South Dakota and Montana, Project Car , REACH Literacy, Teddy Bear Den, Area IV Senior Nutrition, The Right Turn, Lifeways, WAVI and YMCA of Rapid City.WAVI and YMCA of Rapid City.


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