Iconic, Award-Winning Sports Pop Culture Artist John Costacos Unveils New Blockchain-Based Digital Collectibles Company
LOS ANGELES & SEATTLE – (COMMERCIAL THREAD) – Iconic and award-winning pop culture artist John Costacos, who established a genre of sports art with his famous sports personality poster designs, as well as co-founder and CEO Justin Moorad and artistic director digital Mike Campau, today unveiled a new blockchain digital collectibles company, the Costacos collection.
The Costacos collection partners with a first team of legendary NFL, MLB and NBA players and their charitable foundations including Warren Moon, Troy Aikman, Pudge Rodriguez, Jim McMahon, Roger Clemens, Will Clark and d ‘others to be announced in the next few weeks. The Costacos collection – whose predecessor sold more than 30,000,000 posters from 1986 to 1996 – uses blockchain support to help the world’s greatest athletes capture their most important moments, tell their most meaningful stories, and to create new digital experiences to connect with fan communities. In addition to re-imagining John’s revered poster art, the Costacos Collection creates new digital art in NFT form, with the tokens serving as a ticket to the company’s next Hall of Fame Metaverse.
The Topps Company will also partner with the Collection, drawing on content from its extensive historical archive and working with Costacos to create new content with current Topps sports partners.
CostacosCollection.com will serve as a gateway to company listings as well as aftermarket experiences, which will include communities and experiences exclusive to NFT owners. The company plans to fill the void where Big Tech’s social media failed: allowing fans to connect and directly support their heroes. Through community engagement features, museum-style social exhibits, games, raffles and giveaways, exchanges and staking based on live and AI-powered sporting events and in the digital transition with physical objects and events, the company pursues a vision not held by a particular partnership or association.
“We believe in the long-term power of technology,” said CEO Justin Moorad. “With a chain independent approach, we are able to form partnerships across the ecosystem – from the highest quality art created safely on Ethereum, to games built on Solana, to fungible token opportunities. owners, the Costacos collection builds technology that positions our athletes at the center of an evolving landscape.
John Costacos’ posters included images, slogans and nicknames that marked players for the rest of their careers, including his first poster, Kenny Easley’s “The Enforcer,” Oakland A’s “Bash Brothers,” ” Get Off My Backboard “by Charles Barkley,” “Goldfingers” by Jerry Rice, “Space, The Final Frontier” by Michael Jordan, “The Golden Great” by Joe Montana, “Mad Mac” by Jim McMahon, “Chicago Vice” by Walter Payton, “Man of Steal” by Rickey Henderson, “Troy Aikman” Strong Arm of the Law “, and many more with athletes such as Jackie Joyner-Kersee, Ken Griffey Jr., Bo Jackson, John Elway, Dominique Wilkins and Magic Johnson. In addition to working with legacy athletes, Costacos will create new digital artwork with a growing number of future Hall of Fame athletes, Rookies of the Year, and Heisman-level varsity athletes.
“As an athlete of color and entrepreneur, and as someone with roots in Seattle personally and professionally, nothing exudes freshness than a Costacos poster,” said Hall of Fame quarterback Warren Moon. “The Costacos collection will now be able to find that cool in digital art, which is going to be fun for all the veteran athletes of all the sports that are part of its ‘must-have collection’ as well as a new generation that is. will engage with this unique work of art for the first time. an honor to be part of this unveiling. ”
“My relationship with each athlete grew out of listening to their creative process and thinking about what we as fans would like to see, and that process has never really changed over the years,” said Costacos. “The growth of digital technology gives us an exciting chance not only to offer parts in digital form, but to take them and tell the story with input from the athlete now 20 years later, as well as all of them. new digital artwork. ”
“John Costacos and his works of art helped expand the reach of a generation’s most legendary athletes to fans who knew us to be in unique works of art sometimes more than what we’ve done on the field” said Ivan “Pudge” Rodriguez. “Now being able to revisit these works of art as NFT will open new doors for fans to collect the pieces again. I know that for the LatinX audience who are thirsty to connect with their heroes, it will be a fun and unique experience that should also open up more opportunities for NFTs. ”
About John Costacos and the Costacos Collection
Born and raised in Seattle, Washington, Costacos attended the University of Washington and earned a degree in finance, including no formal education in graphics, photography, print, or art. Longtime sports fans, John and his brother Tock were fascinated by the mix of sports and pop culture at a time when the two fields rarely shared a stage. He created t-shirts for his alma mater’s football team titled “Purple Reign”, a reference to the purple colors of the Washington Huskies and the Prince song “Purple Rain”, and quickly sold his first set of 20,000 T-shirts. This led to a second project when John came up with the tagline “Real Men Wear Black” and put it on a t-shirt for LA Raiders fans. This popular design, with no marketing budget, was a huge commercial success. It sold out very quickly and the brothers were invited to the Raiders headquarters in El Segundo, Calif., Where they met All-Pro defensive back Lester Hayes, who asked them to create “Lester’s Court”, on the model with a reference to “Judge Hayes’ nickname earned while playing Texas A&M and an allusion to the hugely popular TV show“ The People’s Court. ”The footage was shot in a courthouse with Tock dressed in 49ers colors of San Francisco, featuring footballs marked with the game dates of Hayes’ interceptions. Hayes imagery was very popular and the couple began to devote themselves fully to poster design, starting with the local Seahawks star of Seattle, Kenny Easley.The Easley poster led to another poster of Chicago Bears sensation Jim McMahon, and the business skyrocketed from there.
Costacos was absent from the art and sports world for almost two decades until 2016, when he was tasked with re-launching his unique take on a poster of rising star Russell Wilson, in order to raise funds for Wilson’s “Why Not You” Foundation, an association dedicated to education, children’s health and the fight against poverty. The poster release fundraiser, hosted by Kenny Mayne of ESPN, raised $ 435,000, highlighted by the auction of the first two printed posters for $ 30,000 each. In 2018, Costacos created a poster of New York Yankees slugger Aaron Judge for Adidas to announce their sponsorship deal with him. It featured prominently on billboards and bus stops across New York City and has become a staple piece for thousands of fans. Interest in original Costacos pieces has also never waned, as evidenced by UFC President Dana White, who bought 40 original Costacos works from a New York art gallery for over 100. $ 000 alongside Hall of Fame member Alex Rodriguez who himself spent nearly $ 40,000 on a series of posters the last time the original pieces were on sale a few years ago. These recent cases, along with the encouragement and persuasion from a growing list of elite athletes and collectors, made Costacos want to return to the game. But this time around, Costacos, still the trailblazer, presents a unique twist to the traditional, combining his rare blend of artistic vision and his penchant for capturing sporting figures in jaw-dropping, cutting-edge digital form.