Benny Pough Redefines the Music Industry with DVERSE Media
Benny Pough’s business leadership is the very definition of the exceptional, propelling him to the forefront of the music industry. Over the course of a 30-year career, he has become globally recognized and respected globally. When it comes to the music industry, having an incredible eye and ear for talent is a skill that someone hones over time, in order to spotlight superstars before they get to. the attention they deserve. Pough has been instrumental in identifying and shaping the sound, culture and trajectory of music across the globe, broadcasting radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West , Travis Scott, Future, DJ Khaled and 21 Sauvage.
Make your own way
Pough started out from humble beginnings. Having held several jobs since the age of eleven, he has always had the fire of entrepreneurship in him. He had been looking for other ways to generate income for some time, such as when he started investing his bonuses as a music executive in real estate. Soon after, he founded Al J. Britt Enterprises LLC, a property management company, which now has over 100 units in its portfolio. “Having this second equally important business in tandem with my media work allowed me to take risks and helped me thrive in the media industry, including being part of the rise of some of the artists. most successful in the world, ”says Pough.
Award-winning musical executive
Pough has been recognized for the tremendous value he brings to the table, working with powerful labels like Epic Records, Sony and Universal Music. He received the Urban One Honors Record Executive of the Year award and was named Variety Magazine’s 2017 Hitmaker. It was ranked # 1 on the Urban label for six consecutive months according to Mediabase. In 2017, Pough had five of the most consumed tracks in the Top 30: “Mask Off” by Future, “Wild Thoughts” and “I’m the One” by DJ Khaled, “Unforgettable” by French Montana and “Goosebumps” by Travis Scott. “He has been among the most well-known names in the music world and has been accredited for the success of many promising superstars whose paths he has crossed. Internationally, Pough has been recognized as a leading authority in his field and has been invited to speak before reputable institutions such as ITP Media Group‘s international conference in Dubai on his successes and business leadership.
DVERSE Media is the future
Continuing his legacy with a multi-level entertainment company called DVERSE Media, Pough explains that “now is the time to go out and bet on myself.” He previously served as President of Roc Nation Music and Executive Vice President of Epic Records, a division of Sony Music Entertainment. Pough had also served as senior vice president of promotion at Island Def Jam of Universal Music Group, where he helped elevate Rihanna and Kanye West to superstar, before becoming executive vice president of Urban Music and them. lead to the first Urban Record label. position of 2017. With his unparalleled marketing and promotion experience, Pough found himself armed with the skills to start an elite full-service business that manages management, distribution, publishing, publishing houses. drives and more for high net worth assets.
The passion and purpose of DVERSE Media
“My business is media in all its forms, which has allowed me to explore all facets of my creativity, ”says Pough. After a near-fatal accident in 2014, he felt compelled to share his story with his first book,ON IMPACT: Life, Leadership & Betting on Self, slated for release in 2022. He chose the media industry because of his extensive marketing experience and exceptional track record of producing big hits for rising superstars. Most importantly, Pough says “it allows me to help others who are struggling to know what next steps they need to take to move their dreams and their lives in a new direction.”
For more information on Benny Pough or DVERSE Media story, you can contact us via instagram @BennyPough.